Client follow-up is the key to marketing your business. Simple, right? What's confusing is how to write a persuasive email when connecting with a client. Today we'll help you with that.
This year we created Conversations, a powerful tool that makes it easy to follow-up with clients. Conversations is part of our new Client Relationship Builder, and it comes free with every PhotoBiz website. We want you to experience using Conversations for all its worth. So to get you started we're giving you three templates to use for your client Conversations. Copy these for yourself, add in your own text, and start building customer loyalty!
Template #1. Client Welcome
[CLIENT NAME], Thank you for buying [PRODUCT or SERVICE]. I’m sending this note to let you know I have received your payment. You can expect [PRODUCT or SERVICE] by [DELIVERY DATE] If you have any questions you can reach out to [ME or MY TEAM] at [CONTACT INFORMATION].
Why This Works
Often new clients will experience a sense of anxiety after a purchase. It's common and it's called “Buyer’s Remorse”. Even if the terms of your product or service were clearly laid out before a payment, the client may still wonder:
- Did the payment go through?
- How long will it take to receive what I was promised?
- How can I reach out if I have a problem?
Sending a personal message after a purchase, especially a premium priced product or service, will curb Buyer’s Remorse before it sets in. By addressing nagging doubts right after a sale you set the stage for a happy and prosperous client relationship.
Template #2. Special Deal
[CLIENT NAME], I hope you’re doing well today. Because [REASON FOR OFFER] I want to tell you about [SPECIAL OFFER]. Here’s how it works: [OFFER DETAIL 1] [OFFER DETAIL 2] [OFFER DETAIL 3] If this sounds good to you, let me know soon. I won’t be offering this after [DATE] because [REASON WHY DEAL IS LIMITED].
Why This Works
Having clients buy from you over and over again is the point of customer loyalty. Now, some clients will make multiple purchases without being prompted. However, most will need a reminder that your products and services exist, and a compelling reason to take action now.
Running a limited time, special offer is a classic way to ask your clients to pay attention to you again, and make a purchase immediately.
Your special deal can be tied an individual client’s circumstance. For example, a woman who used you for maternity photos may be interested in hiring you to shoot the child’s first birthday. In this case the client’s own situation creates the urgency to quickly take advantage of your offer.
The most common reason for special deals comes from shared shopping events like national holidays. However, while most businesses send out email blasts for Labor Day and Christmas specials, you can cut through the clutter with a personal, 1-to-1 offer. Personal emails are especially useful if your product or service requires more conversation than be negotiated through a mass email.
Template #3. Referrals
[CUSTOMER NAME], I’m glad you enjoyed [PRODUCT OR SERVICE]. Do you know anyone else who needs [TYPE OF PRODUCT or SERVICE]? If you do, please tell them about [MY BUSINESS]. I really enjoyed working with you, and would love to have more clients who are just like you. By the way, anyone you refer to me I’ll give them [SPECIAL DISCOUNT or GIFT]. Just have them mention your name, and I’ll take care of them!
Why This Works
Even when happy clients are willing to refer you it can be difficult them to know how. You should make it clear that you'd appreciate a referral, and be specific about who your business serves. This way you give clients a strong and clear prompt for recommending you to their friends.
Consider offering an exclusive deal to anyone who comes through a referral. This can include a discount or bonus. When clients are armed with a special deal, their referral becomes a gift they can give to friends, not just a favor they do for your business.
However, avoid offering a referral fee to your clients. Your best recommendations will come from clients who are already excited about spreading the word about your business. Promising money for a referral may offend them, or cap their own sense of generosity.
Want to use the Conversations tool for your own business?
If you're already a PhotoBiz customer then our Client Relationship Builder, including Conversations is already live in your account! Contact our Passionate Support team if you need more help using it.
If you're considering launching your website with PhotoBiz then you'll get Conversations for free!