There are plenty of ways to use email marketing (and remarketing) to effectively reach your customers according to a user's behavior.
Perhaps you’d like to share a secret deal with your biggest fans. Now you’ll have ready-made lists of people who actively click and get involved with your business.
Maybe you’d like to send “second-chance” emails to people who opened your offer... but didn’t click through. A message that creates urgency can work well for a group that is weighing their options before they buy. (“Only a few spots left... don’t miss out!”)
You can send follow-up notices to people who didn't open your initial message. Some people are just bad email-checkers. Don't let them miss out on your deal just because they took a few days off!
If you’d like some pointers on how to use email marketing or want to talk strategy, give us a ring at 866.463.7620.
No question is too small! Your PhotoBiz team is always here to help you not only improve your website – but to grow your business, too.